1. Understanding your value & feeling comfortable charging what you’re worth
Healers and therapists often feel uncomfortable when it comes to charging – and in this CD, we explore why you’re in danger of letting your clients down if you don’t charge appropriately…
2. Discover how to create a target audience who love what you do
If we’re not to compete on price, then as therapists, we have to focus on a particular target audience. It’s also important to be a specialist and not a generalist – and it doesn’t have to be hard when you discover this one key phrase…
3. Three ways to guarantee you’ll have more clients than you can handle
Marketing what you do to your existing clients – who already know and love you – is always easier than dreaming up new campaigns to attract new clients. In this CD, you’ll learn how to create powerful strategic alliances and why you should add value to your offering by creating “special packages”…
4. How to organize your marketing, advertising and PR strategy
Although word of mouth is great, it can be a frustratingly slow way to build your therapy business. If you want to help as many people as you realistically can, then you’ll definitely want to know how to write powerful, effective advertisements and how to get yourself celebrity status in the media…
5. How to write the copy that journalists love
Using her extensive journalistic skills, Olivia discusses what makes for good editorial – and what guarantees to get your copy spiked! She also looks at the power of headlines, photographs and unusual news “hooks”…
6. Establish yourself as an expert by being a great speaker!
One of the easiest ways to attract new clients is to offer your services as a speaker. In this CD, you’ll learn how to make speaking a fun and rewarding experience – for both you and your audience…
7. Establish yourself an expert by being a great communicator!
When it comes to communicating with your audience – whether it’s through the written or spoken word, there are three tricks to trade. In this CD, you’ll learn how to introduce the power of emotion, the three main ways that people process their thinking and why your communications must fulfil these four criteria…
8. How to productise your service (tips booklets, Ezines etc)
All the time that you’re being paid by the hour, there’s a limit to your earning potential. However, when you discover the key to “productising” what you do, you’ll be able to earn - even while you sleep…
9. How to organize a workshop or seminar
Organising a workshop or seminar doesn’t have to be difficult – particularly if you plan properly for the event. As well as giving advice on how to get “bums on seats”, Olivia reveals how to ensure the delegates desperately want to come back for more!
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